Just Jam

Lily Thompson on 11/13/2018

Just Jam is a branding concept for a homegrown jam company. The design includes a clean, natural base color, paired with soft watercolor illustrations to represent the authentic and all-natural ingredients used. The seal of the jar brings the raspberry plant from the top of the lid to the front logo, adding to the idea of the jam being straight off the vine and hand-picked. The copywriting helps to tell the story of local jam made the good old-fashioned way: "No matter the season, the warm summer days are just a spoonful away."