Colmo Ancares Craft Beer Redesign

Pablo Villaverde on 08/12/2021

Colmo Ancares Rye IPA, this is the name of the first craft beer made from rye grown, harvested and malted in a traditional way in Ancares - Lugo (Spain). After a first launch of this beer, the company commissioned us to redesign the label for its bottles and a new 33 cl can format. The project revolves around the rye grown in Ancares mountains and the recovery of the "pallozas" (traditional buildings typical of the area) and granaries in the area. In short, it is a circular project in which this craft beer is created with the cultivated rye and with its straw the pallozas are teited. Based on this concept of the 360 ​​project, the idea arose to reflect, through an illustration, the process of growing, collecting, making the product and recovering the roof of a "palloza" in the design of labels that we have made for the project.