Developing graphic pattern to evoke brand energy for Java Time Coffee, Riyadh
Widarto Impact on 08/04/2021
Java Time is one of the biggest coffee shops in Saudi Arabia. You could say a coffee shop that has been legendary. Over time, Java Time continues to develop the brand’s appearance to suit the needs of the times. This graphic pattern was developed into several variants to provide a different brand experience, considering the number of Java Time outlets is also large in Saudi Arabia. The graphic pattern will be attached to all elements of brand communication without exception, such as Social media feeds, packaging, menu design, etc. The goal is to make it easier for customers to recognize Java Time among the many competitors in Saudi Arabia. The purpose of this design is to provide energy, creative expression that is more modern and dynamic in Java Time. Apart from being an attraction for customers, the development of this graphic pattern is also a strategic value that distinguishes it from other cold brew drink brands.