Wedge on 07/30/2021
Packaging Design System for Vacation, Leisure-Enhancing Sunscreen, by Miami's Poolside.fm and Vacation Inc. The system is inspired by the brand's 1986 Club Med aesthetic, a design era of 'more is more' in terms of information and charming copywriting. The solution is both dense and easy to navigate with a palm tree signature anchoring the eye. The Classic Lotion color palette is inspired by the sun and the water. Since it's launch, Vacation has been featured by the Dieline, Forbes, Vanity Fair, Thingtesting, and others. Brand photography by Emma Louise Swanson.