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FADAK. Saffron Packaging Design by ZarifGraphic

As the most expensive spice in the world, saffron needs packaging that can convey an eye-catching appearance and reveal the product’s great value to its audience. Our agency wanted to show off this concept in Fadak Packaging design with a simple-yet-luxury theme that would suit the product as well as its brand. Therefore we knew that using black as the packaging background and gold printing foil for some of the essential elements was a fitting choice to make. this will grab instant attention and keep the potential customers focused on the right things. We also utilised beautiful imagery and extended it as far as the other side of the packaging. in addition, we applied images of a bowl filled with saffron and Autumn Crocus (saffron flower) with UV printing to make the whole design bolder and more attractive. we knew that this also gets people invested in the packaging form. To make it more appealing we additionally used saffron Flower petals and saffron stigmas.