Blackmouth Dry Gin Label Re-Designed by Antonio Golia

Antonio Golia on 07/20/2021

The story of the Gin, produced by Blackmouth Spirits, begins in a dark and narrow tunnel, just over half a kilometer long: it is the "Black Mouth" of Monte Resegone, a secret passage that leads to one of the most impressive views in Italy. The label restyling stems from the Brand's need to reposition itself towards a broader market, oriented to a local and sophisticated context, aimed at a target audience that includes Gin estimators and professionals from the world of Mixologists and Spirits. In order to preserve the perception of the Brand by the audience, in the first restyling phase it was essential to understand which distinctive characteristics had to remain unchanged and which new forms had to be used for a communicative language aimed to the specific target.