Good'sMart - Supermarkets and convenient grocery stores

BENICE AGENCY on 07/14/2021

Customer Good'Mart is a chain retail window looking to change the perception of imported goods in Vietnam. They want to improve their access to the best quality products to meet the increasingly diverse needs of customers in Vietnam. Target Create a direct strategy for the Good'smart brand to change the perception of imported goods - it is not what people think. A new icon with a friendly, cheerful, listening and understanding personality. They are interested in building a professional, dynamic, creative and humane working environment. Create a people-centered brand identity system that meets 3 core requirements: Ease of access - Attracting investment - Talent from within