Widarto brings SA&B Coffee out of the tight competition with an iconic visual identity
Widarto Impact on 07/10/2021
Widarto Impact has created a visual identity and packaging for SA&B to stand out from the competition. We make coffee back to the beginning, about simplicity. Widarto Impact takes a straightforward, simple, and iconic visual approach. We consult with clients to do the naming. The naming is short, and bold is different from the others. A name that is not just a name, but becomes part of the brand's visual identity. SA&B comes from the phrase "Stand Alone & Brave", where drinking is a way of attention, my time and happiness. Where the brand owner is a female barista who designs all SA&B drink recipes, Widarto Impact wrote the slogan “Brewed by Woman”, unique, short, and powerful. With the "&" sign as an iconic visual identity that will be displayed throughout all brand communications.