LOCO Donuts & Coffee, Abha City - Saudi Arabia
Widarto Impact on 06/22/2021
Loco donuts & coffee is a startup donut cafe located in Abha City, Saudi Arabia. Seeing the potential of the Food & Beverage business in Saudi Arabia, the owner of Loco wanted to present a coffee & donut cafe with a unique identity and different from most coffee shops and bakeries in Saudi Arabia. CHALLENGE There are many cafes and donut shops in Saudi Arabia, both multinational and local brands. To be able to compete, in addition to maintaining the consistency of product and service quality, it is also necessary to have a unique proportion of values to be conveyed to the public. SOLUTION We approach brand personality as the basis for designing brand identity. We combine this with a visual strategy as a differentiating value from competitors, an identity that stays in the minds of customers, is fun and passionate.