SunFed Ranch 100% Grass Fed Beef Package Redesign

David Jones on 06/18/2021

SunFed Ranch was looking for a simple, efficient package redesign to grow the business as it worked toward reaching national expansion The brand wanted to own the high-end, grass-fed beef space and it was believed that new look might help bring in additional orders from customers as well as attract new ones—and investors. We created more than 25 design pieces for ground beef, steaks, corned beef, bone broth and burger SKUs. We swapped imagery of sprouting grass for an abstract doodle of a cow for the logo and added the phrase “100% Grass Fed Beef.” While the old packaging was quite wordy, the redesign contained minimal text, such as “Free from antibiotics and added hormones” and “100% Natural. 100% Delicious. 100% American.” The redesign did the trick: Today, SunFed is the #1 grass-fed beef brand on the West Coast, and stores—such as Ralph’s, Raley’s, and Albertsons—routinely sell out. The brand will become nationally distributed by fall 2021.