RUDI Kids

KONTORA on 05/10/2021

RUDI KIDS is a children's clothing brand about the essentials, children's perception of the world around them. A concise typeface with equally valuable words that keeps a coherent image at its core and has created a distinct graphic element. This symbol comes from the two D's and associatively conjures up an image of a propeller blade, a direct association with childhood. It can be part of the logo, a separate element that animates itself, or create a pattern. Simple, understandable, easy to remember. But stopping here was not in our plans. We went further and opened up the theme of the logo, its visual solution at the expense of the brand voice. The slogan: "every kid sees his own" made it clear that the child and his perception of the world will show us his image and prompt familiar associations. Nature is part of a culture that is understandable and simple for all of us. How important it is to remain children and see the beauty around us!