Widarto created a gesture of satisfaction design on the CaPhe Coffee packaging
Widarto Impact on 04/28/2021
Caphe is a new coffee brand from the city of Trenggalek, East Java, Indonesia. Initiated by young people who are enthusiastic about coffee and food & beverage, the owner wants this new brand to survive and compete in the crowded coffee market in Indonesia, especially Java. Therefore, a key point is needed to differentiate the value from competitors. We chose the word mark as the Caphe logo. Because the name Caphe is short, so we don't need to give fake symbols and end up obscuring Caphe's identity. We try to step aside with coffee as the basis for packaging design ideas. Unlike most coffee designs, Ginger Coffee automatically features a ginger illustration, and this is too generic and boring. We design an illustration of gestures as a sign of satisfaction in enjoying coffee. Apart from being an identity and design on the packaging, this illustration is also an iconography attached to the brand. It's out of the ordinary, unique, and eye-catching.