Legendary Beer Works

Katherine Downes on 04/23/2021

Legendary Beer works brews for the storytellers of the world and focuses on the experience one has while enjoying a cold beer. The goal of the project was to rebrand Legendary Beer Works and to craft an identity that articulates the values of the company. The goal of the project was to discover the brand for legendary beer works and to craft an identity that articulates the values of the company. Through extensive market research, I’ve found that the values our target consumers relate with most are community, adventure, and transparency.