The Cornish Seaweed Company
Kingdom & Sparrow on 11/06/2018
The Cornish Seaweed Company sustainably hand harvests seaweed from the rugged coasts of Cornwall. Their aim is to make it a part of everyone’s diet and help make it recognised for the superfood it is, both environmentally and nutritionally. As the grew, they knew it was time for a brand and packaging refresh. The rebrand needed to reach a wider customer base, with packaging that mirrored the hand-foraged nature of the product and told their wonderful story, with sustainability at the forefront. We used a balance of hand-painted watercolour elements and a clean, simple logo to represent the organic natural product and its simplicity. The Cornish Seaweed Company is now supplying Tesco and Waitrose and chefs such as Nathan Outlaw and Jamie Oliver. “Kingdom & Sparrow have done a tremendous job in propelling our company’s performance. After a total rebrand sales soared almost 40%. They are a real pleasure to work with.” Tim van Berkel, MD at The Cornish Seaweed Company.