Fable Whisky - The Ghost Piper of Clanyard Bay

gpstudio Design Agency on 03/31/2021

Fable Whisky, an independent Single Cask whisky bottler founded on art and storytelling. Our client’s whiskies are limited edition releases from selected distilleries and hand-picked casks from Scotland’s acclaimed yet not commonly known distilleries. Therefore, we needed to create a brand for our client that could not only adapt but also change over time as new products were released. And so… ‘Fable’ was born, a brand founded on storytelling and art which constantly delivers tales of mystery and imagination. With the very first Fable story to be known as ‘Volume One’. The unknown Scottish myth ‘The Ghost Piper of Clanyard Bay’ is the first to be reimagined and this is retold as an illustrated animation by Hugo Cuellar. An eerie narration by Jeff Rawle also brings the intriguing creation to life. Crafting and carefully considering every detail of the brand, our vision was to create a captivating unique world where we take consumers on a journey of excitement and discovery.