RSVP TODAY: STUDIO OF THE YEAR AUGE DESIGN LIVE DECODED EPISODE

YERBATERO - COCKTAILS & HERBS

In ancient times, the Yerbatero profession was the person who was in charge of making concoctions with different herbs, fruits, spices ... Taking this key concept we wanted to translate it into the essence of our brand. The purpose of this project was born with the idea of ​​reinventing the cocktail market and providing a unique experience to the consumer. We reinforce this message with an iconography system that reflects all the products in the collection. Combining it with a range of pastel colors, textures and a packaging that elevates the product to premium. The graphics are based on different geometric and iconographic compositions, of the ingredients that make up each product, and the different recipes and mixes of spices. Creating a differentiating and attractive visual system for the consumer. We reinforced the whole concept, with a series of arts using abstract forms and elements and ingredients of the brand itself.