Cross the borders, drink BEYOND
Studio Blackthorns on 03/08/2021
BEYOND hard seltzer is a conceptual range of hard sparkling alcohol water produced with love and art. The range is available in 3 different flavors which are mango, strawberry and green pear. Studio Blackthorns wanted to create a new alcoholic brand that leads and inspires. They wanted to nurture this need to look beyond and "cross the borders". The packaging agency designed three different labels with an arty and disruptive contemporary aesthetic using very simple sleek and clean colored shapes. More is less and less is better! Regarding the typography work, the name is written in an outline typeface which gives the brand this little something else not that common in this industry. Finally, the agency added the tagline “cross the borders, drink beyond” on the top of the label, like an invitation for drinking this post-modern beverages.