Mestizo

Josh DeWare on 03/02/2021

Branding concept for a jackfruit brand from the Philippines. Even though jackfruit has surged in popularity, global meat consumption is still up. Mestizo offers a meat alternative that targets both Filipinos' traditional vernacular and younger, more adventurous eaters looking to support sustainable farming. Instant you meet anyone in the Philippines, you feel like part of the family, so Mestizo needed to reflect that island joy. 'Kain tayo' means 'Let's eat' and you will be offered food every single hour.