"Let There Be Color!": Redesign of Vika Car Repair Materials

Ohmybrand on 03/01/2021

The company "Russian Paints" has been producing car repair products under the Vika brand for more than 20 years. During this time the brand has managed to take the position of market leader with a sales share of 20%. The Vika product range includes more than 1000 SKUs. We approached the redesign of a brand with such history and with such weight in the market very delicately and carefully. For the conservative audience of auto dealers, owners of specialty stores and motorists it was important to preserve the continuity to the previous design, to to leave the usual visual codes in place. However, along with the style changes that seem modest at first glance, a lot of work was done with the packaging architecture as well as with the navigation in the line. The reinterpretation allowed us to systematize the impressive product portfolio of Vika. Now it is easy for the consumer to navigate its diversity, compare labels on packages and choose all the necessary related items.