Drake's Brewing Co. - Hays IPA

"Hays beers are precision brewed by Drake's MFG to the highest industry standards. Each beer is unique and engineered to produce intense hoppy flavors, aroma, and haze." - Drake's Brewing Co. Gamut was brought in to design a sub-brand and packaging for Drake's Hays IPA series. Inspired by old Time Magazines, vintage tool catalogs of the 1950/60's we created a label system using saturated mid-century colors, rough textures, monotone tool renderings.