Moneeq - fintech neobank from Singapore
vinille on 02/14/2021
Moneeq is on a mission to bring communities together. The CEO strongly believes that together we’re stronger, we can do more, we can do better. Moneeq can build a real community. @vinilledesign was comissioned to bring this idea to life while keeping the strong community branding at the core of the corporate identity. Having a strong experience within Fintech branding, we had a great time working with the team in Singapore to launch this new brand! Developing a brand architecture that clearly outlines the Moneeq system. The sleek, aspirational aesthetic look of the brand is carried through applications such as debit cards, promotional materials and marketing collaterals. Art direction of imagery playfully captures the brand’s central proposition of building wealth within the visuals, including aesthetic minimalistic design with mono coloured elements.