In Sauce – Developing the Brand “LesDelikates”

Ohmybrand on 02/05/2021

We have developed a brand of sauces, dressings and salad dressings “Les.Delikates”. And for the illustrations that formed the basis of the packaging, we used... the sauces themselves! Thinking through the brand positioning, the project team relied on the main driver of the market — the desire of consumers for diversity — and on the features of the product that combines original taste, health benefits and functionality. The essence of the brand is "live sauces" – made of hand-picked wild plants, they keep their vitality and, like all living things, have their own mood and character. Just like the "water of life" from folklore, they can give some life force by turning ordinary foods into an exquisite delicacy and by satisfying people’s need for vitamins and micronutrients. Such sauces can’t be found in cookbooks because life is movement and life doesn’t follow the rules from the books.