Celler del Foix Xarel.lo Blanc

Celler del Foix is an organic cellar found in Alt Penedès, Catalonia. Since changing their agricultural methods to organic ones, the cellar has noticed a lot of insects coming back to their lands, including ladybugs, butterflies and dragon files. They also started noticing quail nests in the vine branches. They wanted to explain the story of the biodiversity and the importance of each element to keep the balance working. So we focused on interlocked shapes representing vine leaves, insects and a bird, all living in harmony. Blind debossing was used to give depth to the silhouettes digital printed on Cotone Bianco paper. The client also wanted a contemporary look and feel, that talks to a younger audience and stands out on the shelf.