Rejuvenation: Becherovka Fruits & Herbs by Cocoon Prague

Cocoon Prague on 02/01/2021

Becherovka LEMOND – the well-established “younger daughter” in the Becherovka portfolio – is a 100% natural product combining the famous herbal liqueur with real fruit and spice flavours. However, the design did not reflect this and it was no longer appealing to consumers. Then, the bottle and identity were redesigned – quite a brave step. Or shall we say steps.. .most of all, new architecture and sub-brand wordmark have been designed. The LEMOND name was kept for consistency and reassurance, but it received less prominence on the label of the newly crowned Becherovka Fruits&Herbs range logo. The golden pantone used for the details and the making of the lid was part of the premium, yet approachable visual intention. But the cherry – or actually the lemon – on top was the advantage taken of the fully transparent bottle, see-through liquid and double-sided label printing: an extra lemon was added “inside” the bottle: https://www.cocoon.cz/work/rejuvenation-becherovka-2