Kômô probiotic packaging made with AI Design
Studio Blackthorns on 01/28/2021
Back in 2018, we saw the painting Portrait of Edmond de Belamy sold for $432,000 but this was no usual artist. The painting was created using artificial intelligence (AI). Therefore, we can ask ourselves if CGI, code art, generated patterns and, generally speaking, AI Design can really be a part of today's creation and the future of packaging design. Studio Blackthorns started to experiment this method using generative algorithms with a conceptual project for a probiotic soda brand called Kômô. Using "Crosshatch-Automata" sketch from Kjetil Golid's code art website, Studio Blackthorns created a bunch of artificial patterns. Indeed, the agency wanted to see how far code art could actually design. The result of this AI Design experiment was quite mind blowing and really helpful to create these avant-garde designs. As for the photography, Studio Blackthorns wanted to give a surgical science-fiction aesthetic: immaculate tiling, army of cans, clone-like feeling, surreal levitating drinks.