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Coffee Guru – coffee packaging design

CHALLENGE To create a coffee packaging that feeling each cup of coffee is not just a drink prepared by the coffee machine, but also a feeling of traveling around the world with the best coffee beans. ABOUT THE PROJECT Coffee Guru is a coffee brand straight from Latvia. A brand that wants to teach & educate people about coffee industry, to become the guru of coffee on the Baltic market. The name Coffee Guru and the brand’s philosophy became the starting point for us to develop a visual identity. Coffee Guru is a project which goes beyond coffee, it is about emotions, knowledge, and the opportunity to have a trip in coffee world. We tried to reflect all these ideas within the packaging design.