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Latvijas Nafta – oil company branding

Produce and implement the new modern branding Latvijas Nafta and change the perception of this oil company on the local market. ABOUT THE PROJECT Latvijas Nafta is one of the largest player on the oil market of Latvia in retail and wholesale. At the moment this company operates 44 gas stations, 4 oil bases and cooperates with world largest oil refineries. COMPREHENSIVE ANALYSIS We have studied the LN’s story – how and when this company was established, first steps and how it is positioned on the market today. We have identified company’s target audience, audience’s tastes and preferences. Thereby it was possible to lay the foundation of the new brand positioning, not forgetting the Latvijas Nafta’s true identity and history, make this brand modern and memorable.