“Yachts and Motorboats” – Design of the Wine Packaging that Gives You Memories of the Sea

Ohmybrand on 01/26/2021

For the guests of a popular seaside town Anapa the family winery of Roman Antonenko is a perfect place to get to know the nuances of the production of real wine. First, the young owners meet guests themselves and give them a tour, and secondly, it is located inside the city and is easily accessible. It produces excellent wine varieties of Cabernet Sauvignon, Merlot, Sauvignon Blanc and Cabernet Franc at the level of quality European wines, and guests of the winery buy it with great pleasure. Having analyzed the competitors, the environment, the target audience and tasted the wine, our team realized that it is important for buyers to bring home not just wine from vacation, but wine which is a memory, a souvenir from the Black Sea. The chosen design concept is based on concise illustrations associated with holidays in Anapa.