ALE VASEFER - Tea & Culture

Ofek Applebaum & Noga Reved on 01/25/2021

ALE VASEFER is a house for tea’s sake. This tea house provides you the full experience with all different tea products, from tea bags, to tisane and to the actual fresh seedling of the plant of your choice. It is a place to consume and create culture, to read something from the magnificent library, or work outside in a green homely environment. It allows its customers to have a break from the daily routine, find a peaceful, welcoming, intimate corner to work, study or rest in. All those sensations reflect in the line of products, so the customer will be able to continue the experience of the tea house at home. The ink-inspired elements on the packages takes the idea of flow and spontaneity as an inspiration, with the minimal palette of green and brown creating the surrounding of liveliness and calmness that represent our brand.