Usual Wine Re-Packaging

In 8 weeks we were tasked to re-brand a wine label of choice. I chose to re-work Usual Wines because of their unique wine bottle shapes for single-serve portions. As a woman, I'm always wary of people slipping something into my drink, so having beverages pouched was a solution! This also makes it portable & makes any kickback casual. Since my friends and I are in our twenties, I often asked what they thought about the overall appeal, which makes the design process comfortable to navigate. I was inspired by the visual language of juice boxes and fruity sake. With that in mind, I went with an abstract way of creating a California landscape as to where Usual Wine's grapes are harvested