The Nice Company

Partners in Crime on 01/11/2021

You can't buy happiness, but you can buy ice cream and that is pretty much the same thing. The Nice Company is a classic artisan company that has been producing fresh dairy ice cream, frozen yogurt, and fruit sorbets for over 20 years. They are dedicated to the process of original recipes, but excited and alert to inventive and contemporary developments in food. The Nice Company approached us to redesign the brand with a focus on the packaging. The brief was pretty simple,", make it fun". We remembered the fun day in our young of buying tubs of ice cream and eating them with the wooden spoon provided which got us thinking. We decided to design the brand wordmark using the shape of the old school wooden spoon and use it as the main element along with vibrant colors and reinforcing the type with a curved shape die-cut label.