CBD-infused Beverages Salem
Studio Blackthorns on 12/30/2020
Salem is a hypothetical line of CBD-Infused alcoholic beverages from low 5mg dose to high 30mg. Salem beverages are dedicated to the nineteen men and women who were executed during the Salem witch trials, a series of hearings and prosecutions of people accused of witchcraft in colonial Massachusetts between February 1692 and May 1693. The concept relies on the near-mystical virtues of cannabidiol (CBD) and Studio Blackthorns wanted to give the product a witchcraft look in order to elevate the brand’s benefits. We came with five different illustrations symbolizing the witchcraft world and also used the strange wording “Ŕĕ∫å×iňġ ẅ¡†chəŗỹ” coming from the witch house music movement. For the typographic part, the combinaison of the two fonts Regina Black and Poppins (aka Mary Poppins, also identified as a witch) are a nice and harmonious fit. Regarding the colour palette, we decided to use a range of violet tones often associated with occultism and magic.