B'Nottee Bullet Journaling Kit

Chew Sue Phing on 12/29/2020

Bullet journaling is a very popular hobby among Malaysian young adults who like to use it as a personal and customizable way of daily organization and planning. However, many tend to design their bullet journal spreads inspired by the Western-style and standard of beauty. B’Nottee, a Malaysian handmade stationery brand, wishes to encourage the ‘bujo’ enthusiasts of Malaysia to embrace the unique aesthetics of Malaysian culture and make it easier for them to incorporate those design elements into their ‘bujo’ spreads. The bag is made out of washable craft paper, which is an eco-friendly leather substitute that is easy to clean and is biodegradable. The designs are inspired by the core elements of Malaysian culture, such as the slang, traditional music instruments, childhood snacks, and native flora. The color palette is inspired by the red, blue, and yellow found in the Jalur Gemilang, which is the country’s flag.