Kolatch Tuba

Michal Slovák on 12/18/2020

KOLATCH TUBA is a dessert in a tube composed of premium ingredients without artificial flavors. Simple just like the design of the package itself. With the choice of fonts and colors we managed to create the impression of a sweet dessert at first glance. And without banal and overworked pictures of fruits or nuts. The company manufactures its products in an innovative way and also pays attention to ethics and ecology. Therefore, aluminium was chosen for the product as it is a material that can be recycled indefinitely. As much as 75% of the world's aluminium production is still in circulation. The layout consists of a combination of hand lettering type that acts as a visual element and messaging tool. It evokes a feeling of creaminess free of unnecessary descriptors. This results in a clean layout that communicates the premium category of the product.