Licor 43 Fresco

VBAT on 12/17/2020

Originally from Spain, Licor43 is a leading liqueur brand which since its launch 70 years ago, has been growing successful in many countries across the world. To grow the brand further, Zamora Company asked VBAT to help them in their development of a true innovation within the brand, the launch of a ready to drink cocktail. VBAT positioned the Licor43 visual brand asset in the heart of its design, providing strong brand recognition and confirmation of quality. The introduction of the ‘stir’, the dynamic background, creates a link to the world of premium cocktails and mixes. The expression of the ‘stir’ is irregular, creating a contrast with the perfect circle of the brand badge and reflects the youthful energy of the audience. With its elegant embossing, the simple bottle design gives space for the graphics to breath and ensure maximum shelf impact. To underline premium quality, every bottle is individually sealed with a paper seal.