The Collaborators HELPS OMBAR RAISE THE BAR WITH A NEW BRAND WORLD AND WEBSITE

Alex Ririe on 12/10/2020

With the idea of ‘super cacao with super powers’ and the design of the existing packaging, The Collaborators developed a concept that accentuated each of Ombar’s amazing benefits. It took the fun, retro vibe of Ecuadorian street art (the source of its cacao) and mixed it with the cool modular aesthetic of classic graphic novels. This vibrant new look, matched by a playful tone of voice was implemented in painstaking detail across a new mobile-optimsed website. The brand world has also rolled out across other brand touch points including comms and social media. All illustrations were drawn in house.