Cartografie Chocolate - Brand Creation

Coral Harker on 12/07/2020

Cartografie is a brand-new chocolate company with a conscience. Co-founded by female creative duo Kae Shibata (ex-Pastry chef at The Ritz) and Daniela Nunzi-Mihranian (founder of Studio Minerva) the design was inspired by the team's obsession with the nuances of terroir and how it imbues every bite with a sense of place. Sourcing the finest and most ethical ingredients from 20 degrees either side of the equator, the packs showcase a gloss world map on a selection of responsibly sourced earth toned papers. The boxes are origami inspired, no-glue structures that require artful and precise hand folding. Gold foil marks the 20 degree points and highlights the brand’s established date. The bespoke logotype is a classic serif manipulated to mimic the movement of the melting chocolate. And finally, a band runs through the map tracing the equator line, holding the packaging together in an understated and elegant way for easy dismantling and recyclability.