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HURLEY, Manly Beard Oil Identity and packaging

HURLEY is a startup for mens care, especially beard oil. With the premium quality presented, they want the brand’s appearance to feel elegant and gentleman. By targeting the middle east market share, especially the Y & X generation. Apart from having a strong brand personality, the brand must be in line with the consumer’s personality. This is to give an emotional impact to consumers about the brand image in their minds. This brand aims to create a generation of good looks and courage from a man, looking elegant yet rebellious, regardless of age. Hurley products are made from natural ingredients that are good and safe, and are free from toxic and harmful ingredients to skin and hair. (more info at