Laylo Boxed Wine

Ed Wright Creative on 12/04/2020

Laylo is a premium boxed wine brand, designed to look beautiful in any setting and tell the story of the wine through an evocative pattern that includes visual elements from the region and winemakers. In 2020, Laura Riches and Laura Rosenberger joined forces when they spotted a gap in the market for a new approach to the bag-in-box format for wine. The two originally met in 2016 when working for Naked Wines, Riches as marketing director and Rosenberger as chief operating officer. The pair have now launched Laylo, which aims to use the bag-in-box format as an opportunity to share their passion for “great quality wine as an everyday luxury”. Working with designer Ed Wright, the plan with Laylo is to use a design-forward approach, with the aim of challenging the perceptions of boxed wine as “cheap plonk”. Laylo is now sourcing small, limited-availability parcels of premium wine and wrapping them up in boxes that they believe consumers “will be proud to have on their counter top”.