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Untouched by Light

Untouched by Light is the first sparkling wine in the world produced, sold and tasted in pitch darkness. Instead of designing a new label for Radgonske Gorice winery (Slovenia), which was the initial tasks of the agency Bruketa&Zinic&Grey, a completely new product was developed, based on the research that proves the exposure of sparkling wine to daylight or artificial lighting results in light-struck aromas (goût de lumière). That is why Untouched by Light is produced in complete absence of light. The night harvest, bottle rotation in caves and packing are all done with night vision goggles. Once out of the cave, the wine is protected inside a 99% black bottle and wrapped into light-proof and airtight vacuum bag for additional protection. "We can now taste the fullness of the wine's terroir", said Klavdija Topolovec Spur, Radgonske Gorice's Oenologist. New recyclable materials are currently being tested which can offer the same protection. Video: https://vimeo.com/356374951

Untouched by Light

Designer

Jelena Mihelcic Bruketa&Zinic&Grey

Project Type

professional

Additional Credits

  • Creative Director - Davor Bruketa, Bruketa&Zinic&Grey
  • Strategic Planning Director - Tea Silvia Vlahovic, Bruketa&Zinic&Grey
  • Art Director - Mirna Pticek, Bruketa&Zinic&Grey
  • Account Director - Masa Ivanov, Bruketa&Zinic&Grey
  • Production Manager - Vesna Durasin, Bruketa&Zinic&Grey
  • Packaging Consultant - Miho Karolyi, Kaligraf
  • Oenologist - Klavdija Topolovec Spur, Radgonske Gorice
  • CEO - Borut Cvetkovic, Radgonske Gorice
  • Marketing Manager - Andreja Novak, Radgonske Gorice
  • Account Executive - Ante Kantor, Bruketa&Zinic&Grey
  • Junior Strategic Planner - Josip Buzov, Bruketa&Zinic&Grey
  • Account Executive - Marko Zabrdac, Bruketa&Zinic&Grey
  • Strategic Planning Director - Ivan Tanic, Bruketa&Zinic&Grey

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