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Stew N Drew's ICE CREAM

We teamed up with Stew'n'Drew to create a friendly and exciting brand that communicated their passion for quality ice cream directly through there packaging. The 2 boys behind the brand were key to the design as we created a tandem bike motif, a classic ice cream sellers bike, but with 2 seats! This reflected the partners friendship and sense of fun. Throughout the packaging we wanted to capture the nostalgia attached with ice cream, as well as creating a luxury feel with a sense of humor. We illustrated the body of the containers with a wafer effect and off set this with bold colours and a strong brand presence. The identity & packaging was an immediate hit with retailers and customers, causing Stew & Drew to spend a few late nights tasting and producing extra supplies of Ice Cream to meet demand. Deliverables include: Research + brand identity, sign design, shopfront elements, menu system, Logo design, wine labels, typography, uniform apparel and takeaway packaging.