The Collaborators DEVELOPS QUALITY ASSURANCE MARK FOR UK’S FLAGSHIP LUXURY WINES

Alex Ririe on 10/23/2020

Working with Master of Wine, Sarah Abbott and Wines of Great Britain (WineGB) – the national association for the English and Welsh wine industry, the brief was to clearly differentiate classic method as the luxury flagship sparkling wine style of Great Britain. It is part of a wider campaign to establish English & Welsh classic method sparkling wine as one of the great wines of the world. With an influx of different sparkling wine styles coming on to the market, the WineGB team wanted to create a symbol that could convey the highest levels of craft and quality, exuding understated British luxury whilst alluding to its deeper meaning. Importantly, it had to work across a host of touch points, at different scales, digitally, in 2D and 3D. The ambition being that it will become a widely recognised signifier of quality, adopted by producers, journalists and retailers alike.