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HOURZ Coffee is a private brand of one of Widarto Impact partners created by Eko Widarto. With the concept of bringing the uniqueness of Indonesian coffee, this coffee shop brand will be developed specifically for the Middle East region. This brand is not only developed as a coffee shop, but also developed as a commercial product such as Cold Brew, retail coffee drink, etc. This brand identity was designed directly by Eko Widarto, he focuses on drawing with typography as a key element of HOURZ. The HOURZ logo is a logotype, with a bold array of typography types, very simple, clear and attractive. Logotypes are all about strong character. This logotype will be a visual key that will be developed across all elements of the HOURZ communication media. Black and white is a magic, it's symbolizes natural, simple, neutral, timeless and magic. We want people got deep emotional experiences when they touch HOURZ brand.



Widarto Impact Widarto Impact

Project Type


Additional Credits

  • Creative Director - Eko Widarto
  • Account Manager - Dian Rifiyani Setiyaningtiyas
  • Finance Manager - Dwi Irawati
  • Graphic Designer - Dwiken Maulana
  • Motion Graphic - Dwiken Maulana


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