B’s Bees

Studio Mean on 10/01/2020

B’s Bees is a London artisan producer of 100% raw, hand-crafted, single origin honey. Their bandit brigade of bees steal wild nectar from the locally protected woodlands of Hawkwood and Petts Wood to produce the finest, sweetest goodness in the whole of the Southern Kingdom. The B’s Bees packaging mimics the mesmerising beehive interior. One of the jobs of a beekeeper is finding the queen amidst the thousands of worker and drone bees. Inspired by this, the B’s Bees logo is camouflaged within the typographic mêle to create a hide-and-seek interaction with the b’holder.