Cadbury Dairy Milk - New Brand Identity & Packaging

From Joy to Generosity... Cadbury Dairy Milk’s roots are in generosity because Cadbury, a Quaker company established in 1824 by Mr John Cadbury, only ever wanted to create wealth for the people in and around his community. Our design was inspired by his generous spirit – not one glass, but a glass and a half – so we’ve made sure his warmth, humanity and authenticity runs through every visible part of the brand. In doing so, this new design shows how Cadbury became and continues to be, the taste of the nation.