Rustikao - Crafting a new brand to support young chocolatiers in rural Nicaragua.

Dainin Solis on 09/27/2020

In the remote mountainous and fertile lands of Jinotega in northern Nicaragua, hundreds of micro and small producers seek to reduce their dependence on coffee by cultivating cacao, their children transform the best beans into artisan chocolate, with rustic characteristics, deep notes, and a lot of character. The Rustikao Chocolate Factory its an initiative of the coffee cooperative Soppexca cooperative, created to allow the children of their members to start a completely local business: from harvest to processing, packaging, and sales of products. They needed to improve the perceived value of the product to help increase sales and re-launch themselves as a new offering in the local artisan chocolate market. The project includes the formulation of the strategy and definition of the bases for a new brand. Developing a new name easier to pronounce, and an entirely new brand language and packaging design that adequately reflects the artisanal and natural character of the product.