RISE UP, REIMAGINE, REDESIGN, REBUILD: Meet Dieline Conference 2021

Lightspeed Lager

Bringing a new world approach to the classic light lager style, Maiden brewery's Lightspeed Lager uses Canterbury-grown malted barley and maize infused with world-class New Zealand hops to bring you a lager that drinks light and crisp with refreshing notes of orange citrus and a smooth, thirst-quenching finish. The creative direction for the packaging of this beer references some of the classic American beer cues, with a heavy emphasis on typography with the words wrapping around one another to create a unique lockup set on a stark white can. Simple, clean, and punchy – much like the beer itself. The name leans more on the relatively short time it takes to create the beer rather than the more obvious science fiction tropes. Maiden Brewing Company is a small brewery and blendery that focuses on wild, spontaneous, and mixed fermentation beer based in Wellington, New Zealand.