Chip Cookies — Home Bake

Chip tasked us to design safe packaging for frozen cookie dough that could be baked at home. The packaging design holds 6 individual cookies per pack. A bespoke shipping box was also designed to fit up to additional 4 packs with dry ice to keep the cookies fresh. - Chip NYC is a Queens-originated cookie shop known for large gooey cookies & creative flavours that led them to go viral. ⁣With their first Manhattan project on the horizon, we were tasked with rebranding them from their current homemade, aesthetic to a more exciting brand that reflected their young social-media driven audience and creative offerings. ⁣They now have 5 stores and counting located around New York City. They have just launched a delivery system of box fresh cookies that can be baked at home. ⁣ Their unique shaped gooey centered cookies were a direct influence on the logo mark design. With a vintage touch to represent a nostalgia for cookies shared by everyone from all generations. ⁣