Williams Sonoma Paella Mix

Pavement recently redesigned a sophisticated packaging design for Williams-Sonoma Paella Mix. The motif was inspired by Spanish tiles and included mussel shapes, which created an authentic yet modern look for this classic Valencian dish. It was paramount to create a packaging look that captured the essence of the region while also communicating the sophistication of the Williams Sonoma stores. Executed on a kraft paper bag with a golf foiled label, the finished look exuded a crafty, understated sophistication.