Good Juice

We Are Handsome Branding on 09/04/2020

Good juice is a local Californian cold-pressed juice brand, launched in 2020. Completely organic, all-natural and solely, simply juice pressed in a bottle. The concept is simple, and so the branding followed suit. Designed to sit together on a shelf, and be just as simple, aesthetically pleasing as one bottle in a hand, the label designs, colors and simplify personify the juice’ concept visually. Colors were carefully chosen from a strict palette, and rules set-up to ensure each SKU was representative of its ingredients and the feeling you get from drinking it. In concepting the brand, typography was going to be the key to it's simplicity - we felt that adding images or illustrations of fruit & vegetable ingredients would take away from the brand values and ideals rather than adding to it. The minimalism again is meant to portray just how simple the product is, and so the labels were kept purposefully stripped back of any superfluous information or sales copy.